Water is a product that is commonly used and obtained by people everywhere around the world. All living species need it to survive. So who knew it even needed to be endorsed? As if water wasn't popular enough already, the brand Smart Water is advertising celebrity Jennifer Aniston to endorse it.
Every time there is a Smart Water ad, Aniston’s face is present. The Smart Water ad reads: "PURE SPECULATION: we’re not ones to sip and tell, but Jen’s pretty into us (and our vapor distilled purity)". The concept of water being purified, having minerals added, and being electrolyte-enhanced seems a little over-the-top. What happened to regular water?
With that being said, endorsing Smart Water with Jennifer Aniston’s face was probably a smart move. She is a popular celebrity and is known by many people, based on the work she has done in the TV and film industry. Therefore, putting her face with the Smart Water ad is an easy way to attract attention. However, the product Jennifer Aniston is endorsing is water, so it’s hard to tell if she is an expert or is qualified to endorse it, mainly because anybody can drink water and verify that it's good for the body. She may not be an expert in the field of chemically engineering water, but she’s an appropriate choice to use in advertisements based on the fact that Aniston “truly embodies what smartwater is all about as she combines substance and style like nobody else”, according to People.
When I was thinking of a celebrity-endorsed product, the Smart Water ad with Jennifer Aniston was the first product that came to my mind. I wouldn’t necessarily say that people would drink Smart Water because Jennifer Aniston drinks it, but her Smart Water ads may come to mind when somebody is wondering what kind of water bottle to drink, which could lead to the desired outcome. Either way, people have to drink water. Whether they will drink it because of Aniston or because they are thirsty is difficult to know.
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